WHO ARE WE?

NICE TO MEET YOU

We Are Paddy & Mark

It started with a shared obsession: unlocking human potential.

Both of us—Paddy (Head of Strength & Conditioning) and Mark (Head of Performance Nutrition)—have lived the highs and lows of competitive sport. We’ve felt the frustration of training without direction, the doubt that creeps in after setbacks, and the constant search for the missing piece that separates good athletes from great ones.

We built The Kaizen Collective because we knew there had to be a better way. A system that wasn’t just about lifting weights or counting macros—but about creating complete, high-performing athletes.

We’ve seen firsthand how strength, speed, and nutrition can transform an athlete—but only when combined with the right mindset and habits. Too many players train hard but lack a clear structure. Too many waste years on guesswork instead of following a proven system.

So, we built what we wish we had.

A place where athletes can access world-class training, nutrition, and performance strategies, backed by science and built for results. A place that doesn’t just make you stronger or leaner—but turns you into a dominant, confident, and unstoppable competitor.

For us, this isn’t just a business. It’s a mission.

To help athletes break past their limits, unlock their full potential, and perform at their absolute best—on and off the field.

This is Kaizen Performance Coaching.
And this is just the beginning.

PADDY MEADE
Head of Strength & Conditioning
MARK FLANAGAN
Head Of Performance Nutrition

Why We Do It

We know what it’s like to feel stuck—training hard but not seeing results, doubting yourself when it matters most, and wondering if you’ll ever reach your full potential. Too many athletes fall short, not because they lack talent, but because they lack the right system, structure, and mindset.

At Kaizen Performance Coaching, we exist to change that.

We believe every athlete deserves the tools to unlock elite performance—to move faster, hit harder, and compete with confidence. We believe in the 1% Difference, where small, consistent improvements lead to game-changing results.

But it’s bigger than sport. This is about building high performers for life—resilient, disciplined, and ready to take on any challenge, on or off the field.

We do this because we know the power of relentless improvement—and we want to help you experience it for yourself.